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Farm Overview

Country Ireland
Region Munster
Year Established 2016
Area Under Market Gardening < 0.25 ha
Dominant Soil Type Clay
Soil Constraints nutrient disbalance

Crop Production

Planting Week Week 12
Production Area Share 75% open / 25% protected
Crop Rotation System ✗ No
Main Vegetable Species Cultivated

We grow flowers

Soil Management & Practices

Tillage Intensity 1/5 (1 = notill, 5 = intensive)
Soil Covered Share < 75%
Use Compost Both
Use Mulch Both
Main Irrigation Source Rainwater harvesting
Synthetic Pesticides No
Integrate Special Needs ✓ Yes
Target Groups Integrated

People with mental health conditions

Economics

Annual Revenue € 25.000 - € 50.000
Share of Direct Sales 25–50%
Main Cost Categories

Labour, Seeds & plants, Inputs (compost, amendments)

Main Sales Channels

Farmers markets, Retail shops, Wholesalers

Ecological Performance

Ecological Infrastructure 10–25%
Soil Organic Matter Measured No
Pressure Ratings (1-10 scale)
Pest Pressure 5/10
Disease Pressure 4/10
Weed Pressure 5/10
Management Strategies - Pests

Cover crops / green manures, Mulching (organic, plastic, living), Manual weeding, Soil health improvement (compost, vermicompost, microbial inoculants), Physical barriers (nets, fleece, row covers, insect tunnels), Biological control (predators, parasitoids, microbial biocontrols), Use of natural plant extracts (e.g. neem, garlic, soap, essential oils), Minimal use of approved organic pesticides

Management Strategies - Diseases

Mulching (organic, plastic, living), Manual weeding, Soil health improvement (compost, vermicompost, microbial inoculants), Biological control (predators, parasitoids, microbial biocontrols), Adjusted planting dates / crop timing, Water management (drip irrigation, avoiding leaf wetness), Use of natural plant extracts (e.g. neem, garlic, soap, essential oils), Minimal use of approved organic pesticides

Management Strategies - Weeds

Cover crops / green manures, Mulching (organic, plastic, living), Manual weeding, Soil health improvement (compost, vermicompost, microbial inoculants)

Challenges & Success Factors

Top 3 Barriers to Success

Labour, Finance, Risk (weather, pests, diseases)

Top 3 Success Factors

Training, Advisory support, Cooperation / networks

Education & Training

Market-Gardening Training Background
  • Short course or workshop (? 1 week)

Reflection & Satisfaction

What Changed Most in Recent Years

The skills of growing and market development increased a lot

Main Goals for Next 5 Years

To increase production and customer base

Most Important Lessons Learned

In order for small horticultural enterprises to compete with conventional or larger set ups, they need to develop strong relationships with their customers

Satisfaction Ratings (1-5 scale)

Economic Situation
3/5
Social Relations
3/5
Ecological Performance
3/5
Work-Life Balance
2/5
Cooperation & Networks
4/5

Farm Characteristics & Media

Core Farming Practices

Doonmoon flowers specialises in growing high quality flowers in a non mechanised environment and selling them through developing strong interpersonal relationships with customers and wholesalers.

Signature Practices

No-till bed systems with permanent beds, Biological pest and disease management (beneficial insects, netting, compost teas), Regular compost and vermicompost applications to maintain soil biology, Transfer-mulching with fresh plant material, Season extension with low tunnels or caterpillar tunnels, Weekly standardized crop planning and task boards, Direct marketing: CSA, farm stand, restaurant partnerships, Use of simple hand tools for precision work (Broadfork, Tilther, Paperpot)

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